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Sfeir Trading underpinned significant growth in its sales, profits and achieved record levels
Sfeir Trading (The Company) was established in Lebanon in year 1977.

It started operating as a retail entity whereby its initial activities included trading building and construction material in the Lebanese Market. Despite significant challenges and competition in the operating marketplace, the Company underpinned significant growth in its sales, profits and margins and achieved record levels.

The Company expanded its business model and introduced a new product range of steel and ductile iron pipe lines, GRP and HDPE in addition to fittings, valves and related accessories.

The Company continuously focused on developing its clients’ database and penetrated new market segments by implementing new marketing plans and tactics emphasizing on the following:
  • Increase in its market share and differentiation from competitors;
  • Maintaining high quality supply according to international standards;
  • Employing a professional and experienced management team;
  • Adopting a competitive pricing strategy; and
  • Increasing its clients’ database through a focused and aggressive sales force.
The Company’s international trades grew rapidly. It was capable of creating an international database of EPC contractors, water corporations and oil and gas authorities in the Middle East, GCC and West Africa to become the exclusive representative of several global manufacturers in KSA, Ukraine, Bulgaria, China, Korea, Egypt and other regions.
A reliable project partner by its commitment to provide the highest quality products and speed
The Company’s operations managed regionally through the offices in the UAE, Lebanon and Nigeria.

In addition to the Company’s growth in expanding its clients’ base, its geographical position and its sales figures, it focuses on being a reliable project partner by its commitment to provide the highest quality in the products supplied and speed in the process of responding and delivering its clients’ requests.

SFEIR TRADING is well-connected to numerous international manufacturers who supply the best products required by high-end industrial, mechanical and engineering companies.

During year 2012, the Company expanded its operations into the African continent. It established several partnerships with leading institutions in the African region.

Sfeir Trading prides on being a reliable project partner to its clients.

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